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Deliver Twice the Channel Marketing Punch


StructuredWeb is trusted by leading B2B tech companies to power and automate their channel marketing.

Rated the #1 TCMA Provider for Enterprises by G2

StructuredWeb was named a “Leader” in the Through-Channel Marketing Automation (TCMA) category for Enterprise companies in the latest G2 Winter 2022 Grid Reports.

Once you submit, you can also choose a day/time to speak to a channel marketing expert.

Complete the form to request a personalized demo.

Help your partners drive higher response rates and results

The new Personalized Video feature removes the cost barrier for channel partners by allowing them to easily create, co-brand and share personalized and professional videos that drive higher responses and results.

  • Full brand control — Design the partner experience based on your brand and process requirements.
  • Fast, easy setup — Upload videos and select elements that can be co-branded and modified by partners.
  • Expand reach — Enable partners to easily create, co-brand, share and distribute personalized videos.
  • Increase partner demand — Help partners drive higher responses through effective, personalized content.

Don’t take our word for it. 
Hear it from our customers.

“A must have for vendors
with multiple channel partners!”

Gabe F
Senior Product Marketing Manager
Enterprise (> 1000 emp.)

"Best multi-vendor portal EVER!"

Austin H
Senior Account Executive, Large Enterprise Enterprise (> 1000 emp.)

“Awesome team.
Powerful platform.”

John L
Chief Revenue Officer (CRO)
Enterprise (> 1000 emp.)

"An Absolute Must for Channel Marketers"

Dillon N
Ecommerce Analyst
Enterprise (> 1000 emp.)

"Best channel marketing automation platform"

Samuel Jesús P
Cloud Senior Developer
Enterprise (> 1000 emp.)

"StructuredWeb's multi-language support is excellent"

Greg M
Channel Sales Manager
Enterprise (> 1000 emp.)

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Are you ready to automate your channel marketing?

StructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.

The world’s leading enterprise-grade channel marketing automation platform

© Copyright StructuredWeb Inc 2021. All Rights Reserved.

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New York, NY 10013



The most versatile distributed marketing platform

Our distributed marketing platform is built on decades of walk-in-your-shoes experience to empower you — and your partners — with localized, multi-touch, automated marketing campaigns that win more deals.

  • Fully customizable portal
  • Template-based content setup
  • Point-and-click templates
  • Simple table interface
  • One-click translation to 50+ languages
  • Dynamic segmentation by partner type, user group, user and region
Screenshot Screenshot Screenshot
  • Lead distribution, scoring & nurturing
  • Lead tracking and reporting
  • Notification alerts
  • Lead pass, share and referral program
  • Deal registration
  • Appointment scheduling
  • Opportunity probability scoring
  • Intuitive dashboards for fast actionable insights
  • Standard and custom reports at aggregate, partner, campaign and tactic level
  • Partner portal analytics to track partner adoption and activity
  • Integrated with Tableau analytics
Screenshot Screenshot

Dynamic personalization
Allow partners to dynamically generate multiple iterations.
Visual elements include text, images and graphics
Audio variables include names, numbers, dates and more
Vary scene selection by audience segment

StructuredWeb’s new Personalized Video feature combines the impact of video and effectiveness of personalization to expand demand generation for channel marketers and their channel partners.

8x higher conversion rates
5x higher engagement rates

Partner experience
Adapt the process and design to meet your requirements.
Specify the creation and customization workflow
Select elements that can be co-branded and modified
Simple point-and-click makes it easy for partners to adopt

Co-branding and customization
Allow partners to personalize ready-made videos.
Choose intro and outro messages, personalized to customers
Select background colors to match the partner brand
Pick their own music to play at the beginning and end

Sharing, syndication and reporting
Make it easy for partners to share, distribute and assess.
Share the personalized videos on social media
Embed into your site or download the video as an .mp4 file
Customize dashboards and reports to view performance